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SK&A
MASTERFILE DATACARD
Every Single Professional Name and Title
Identify all types of healthcare decision makers
using the Healthcare Professionals Masterfile
datacard. Encompassing over two million
professionals’ names for over 100 job titles and
functions, the masterfile datacard covers the entire
spectrum of SK&A’s reach. This datacard segments
decision-maker counts by database type, including
medical groups, surgicenters, hospitals, home
healthcare organizations, HMOs/PPOs, nursing homes
and much more. Select these professionals by
geographic region, site size, site type, practice
specialty and many other targeting variables. This
data is 100-percent telephone-verified in SK&A’s
Research Center in Irvine, Calif.
The SK&A masterfile offers excellent results for
introducing surgical equipment or medical supplies,
recruiting new talent, promoting CME and training
programs, surveying department managers, offering
catalogs and publications, promoting EMR/EHR
software and technology, and more.
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