IRVINE, Calif. — June 21, 2011 — SK&A, A Cegedim Company, a leading provider of healthcare information solutions and research, today announced the results of BPA Worldwide's February 2011 audit of SK&A primary databases: Office-Based Physician, Pharmacy and Hospital. This audit marks the 15^th consecutive year BPA Worldwide has evaluated and approved SK&A's databases for accuracy. 

The Office-Based Physician database was verified to have 1,218,436 names for decision-maker job titles. Based on a test mailing for deliverability administered by BPA Worldwide, the database was found to be 96.8-percent accurate. Read more about the Office-Based Physician database.

There are 238,860 decision makers in the Hospital database, according to the audit. The BPA Worldwide test mailing for the Hospital database proved the data be 100-percent accurate.

Read more about the Hospital database.

The Pharmacy database audit showed 172,372 contacts for decision maker positions. This database's

test mailing by BPA Worldwide also showed the data to be 100-percent accurate.

Read more about the Pharmacy database.

These primary databases support 12 major industries that sell to the medical community, including pharmaceutical, consulting, medical device, healthcare IT, advertising and insurance. SK&A's databases are continuously telephone-verified and updated by its team of 88 Research Associates at SK&A's Research Center where over 10,000 phone calls are made every business day.  

Review counts for SK&A's complete database.

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