IRVINE, CA – June 7, 2012 –
SK&A, A Cegedim Company, a leading provider of healthcare
information solutions and research, today released the 2012
results from BPA Worldwide’s February audit of its U.S. OneKey
database containing office-based physicians, pharmacies and
hospitals. This is the 16th consecutive audit since
1996 when SK&A first contracted BPA Worldwide to evaluate and
approve its database for accuracy.
OneKey, Powered by SK&A, was confirmed to have 1,256,004 names
in its powerful office-based physician database, with job titles
such as physician, nurse practitioner, physician assistant,
office manager and more. Contacts in the database can be
segmented by site specialty; hospital, health system or group
affiliation; office size; Electronic Health Record (EHR)
adoption and software usage; whether sales reps are seen or
require appointments; prescribing volume; and more.
Read more about the Office-Based Physician database.
There are 234,051 hospital decision makers in OneKey, according
to the audit, which includes job titles such as administrator,
manager of business office, president and chief executive
officer. These contacts can be targeted by hospital specialty,
hospital size, parent company (health system), treatment types
Read more about the Hospital database.
The audit showed 169,726 pharmacy contacts in OneKey for
positions such as staff pharmacist, pharmacy manager, chief
pharmacist and more. These contacts can be selected by whether
the site is retail or institutional, whether the retail site is
part of a chain or independent, number of stores in pharmacy
chain, the pharmacy’s primary wholesaler and more.
Read more about the Pharmacy database.
Based on a test mailing administered by BPA Worldwide, OneKey
data was shown to be 98.1-percent deliverable. OneKey data
supports industries and businesses such as government,
pharmaceutical, medical device/equipment, advertising agencies,
recruiters, insurance, CME training and others. The database is
routinely telephone-verified and updated by its team of 105
Research Associates at SK&A’s Research Centers across the U.S.,
where approximately 10,000 phone calls are made every business
Review counts for SK&A’s complete database.
About BPA Worldwide