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OneKey U.S. Achieves 16th Successful Annual Database Audit
BPA Worldwide Confirms Accuracy of OneKey’s Office-Based Physician,
Pharmacy and Hospital Data in Annual Audit
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IRVINE, CA – June 7, 2012 – SK&A, A Cegedim Company, a leading provider of healthcare information solutions and research, today released the 2012 results from BPA Worldwide’s February audit of its U.S. OneKey database containing office-based physicians, pharmacies and hospitals. This is the 16th consecutive audit since 1996 when SK&A first contracted BPA Worldwide to evaluate and approve its database for accuracy.
OneKey, Powered by SK&A, was confirmed to have 1,256,004 names in its powerful office-based physician database, with job titles such as physician, nurse practitioner, physician assistant, office manager and more. Contacts in the database can be segmented by site specialty; hospital, health system or group affiliation; office size; Electronic Health Record (EHR) adoption and software usage; whether sales reps are seen or require appointments; prescribing volume; and more. Read more about the Office-Based Physician database.
There are 234,051 hospital decision makers in OneKey, according to the audit, which includes job titles such as administrator, manager of business office, president and chief executive officer. These contacts can be targeted by hospital specialty, hospital size, parent company (health system), treatment types and more. Read more about the Hospital database.
The audit showed 169,726 pharmacy contacts in OneKey for positions such as staff pharmacist, pharmacy manager, chief pharmacist and more. These contacts can be selected by whether the site is retail or institutional, whether the retail site is part of a chain or independent, number of stores in pharmacy chain, the pharmacy’s primary wholesaler and more. Read more about the Pharmacy database.
Based on a test mailing administered by BPA Worldwide, OneKey data was shown to be 98.1-percent deliverable. OneKey data supports industries and businesses such as government, pharmaceutical, medical device/equipment, advertising agencies, recruiters, insurance, CME training and others. The database is routinely telephone-verified and updated by its team of 105 Research Associates at SK&A’s Research Centers across the U.S., where approximately 10,000 phone calls are made every business day. Review counts for SK&A’s complete database.
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