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Digital Presence
– An HCP’s presence on social channels.
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Digital Activity
– A near-real-time summary of an HCP’s active frequency on these social
channels.
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Digital Topics
– A wide range of topics that qualify an HCP’s utilization of these social
channels.
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Social Association
– Associations to healthcare institutions and influence on other HCPs that
qualify an HCP’s utilization of these social channels.
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Social Identity
– Based on level of social activity and engagement, each HCP is categorized as
an Observer, Specialist, Socializer or Leader.
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