Q. Where else can you target a mature, female,
hotline buyer (about 40,000 per month), who are just opening up their lovely
clothing purchase and are ready to respond to your wonderful product or service
It's all about reaching a loyal customer, something that keeps direct marketers
up at night, pondering.
See, these buyers consider style, value and appeal of great clothes that are as
easy to care for as they are to wear, to be what keeps them coming back for
more reliable products over time. All products are backed by National's
‘no questions asked’ guarantee. So it is no surprise that National
has created a loyalty brand shopper for over 60 years. If your offer is
fortunate enough to go out within their shipments, it may even seem to
National's customers, an endorsement of your own offer.
Q. But we have to make our ad spend count. How do we know we are reaching a
responsive and value-smart, senior, female audience?
A. Great question. National's shoppers buy favorite brands too - in both
classic and contemporary styles -and a full range of top-quality women's
clothing designed for everyday wear. The motivation for these senior buyers'
responsiveness is style, value and appeal of great clothes that are as easy to
care for as they are to wear.