Health Alert Mail Order Buyers and Subscribers
List Update: August 2011
Health Alert newsletter subscribers are
100% direct mail generated health-conscious seniors looking for help and
answers about life's ailments and life-threatening diseases. Every month, they
turn to Health Alert for advice on how to stop
worrying and suffering and how to start living their lives to the fullest. With
an average subscription order of $77, they are a perfect audience for a variety
of direct mail offers catering to affluent, active seniors.
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Subscriber Profile:
Age: 72% are 65+
HH income: 51% $50K>, 27% $75K>
Gender: 53.6% Male/46.4% Female
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HH Buying Penetration:
Vitamins and supplements: 71%
Books: 41% Magazines: 36%
Low ticket gifts and merchandise: 58%
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here to view datacard
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