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493,000 Last 12 African American Catalog Buyers!

Colony Brands

Colony Brands Masterfile
              African American                
Catalog Buyers

African American catalog buyers are a powerful source of proven direct response buyers.  These buyers have made a recent purchase of apparel, fashion merchandise, home goods and accessories, or food gifts from one of the Colony Brands Catalogs (Montgomery Wards, Seventh Avenue, Ginny’s, Through The Country Door, Monroe & Main, Ashro, Midnight Velvet, Swiss Colony, Wisconsin Cheeseman, Tender Filet).   They love to spend and have an average order over $100, average age 56, Average income of $72,000, and 90% female.

Perfect for these offers: Fashion, Home Furnishings, Insurance, Credit, General Merchandise, Collectibles, Magazine Publications, Health, Sweepstakes, Travel, Home Security, & Gardening.

Datacard & Usage
 
Counts:

• Last 3 Month - 195,000
• Last 6 Month -  283,000
• Last 12 Month - 493,000

Demographics:
• Average age: 56
• Average income: $72K
• Average order: $100+
Related Datacards:
Seventh Avenue
Montgomery Ward
Ginny’s
Through the Country Door
Midnight Velvet
Monroe & Main
Ashro
Swiss Colony
Wisconsin Cheeseman
Tender Filet
Selects Available:
• Age/Income/Gender
• Lifestyle Interest
• Payment Method
• Child's Age Range
• Ethnicity
 
     
Kevin Callahan
callahan@imsdm.com
608-328-8635

www.imsdm.com