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NEW TO THE MARKET!
2.1 Million Last 12 Month Responders!
Consumer Gold - Gift Card Oppotunity Seekers
These consumers have responded to a postcard mailing offering them a $100
WalMart card or Visa gift card. These responders called into an 800 number and
were offered trial offers with a travel/entertainment discount program and a
family service discount plan (dental, discount movies).
Counts:
• Last 3 Month - 661,000 • Last 6 Month - 1,110,000 • Last 12 Month - 2,100,000
Demographics:
• Average age: 48
• Average income: $53K
• Female: 60%
