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IMS Consumer Data Source


2.1 Million Last 12 Month Responders!



Consumer Gold - Gift Card Oppotunity Seekers

These consumers have responded to a postcard mailing offering them a $100 WalMart card or Visa gift card. These responders called into an 800 number and were offered trial offers with a travel/entertainment discount program and a family service discount plan (dental, discount movies).
Datacard & Usage

• Last 3 Month -   661,000
• Last 6 Month -   1,110,000
• Last 12 Month -  2,100,000

• Average age: 48
• Average income: $53K
• Female: 60%
Related Datacards:
Seventh Avenue
Montogomery Ward
Country Door
Midnight Velvet
Monroe & Main
Swiss Colony
NCD Financial - Active Credit Seekers
NCD Financial - Buyers
Selects Available:
• Age/Income/Gender
• Lifestyle Interest
• Payment Method
• Child's Age Range
• Ethnicity

Kevin Callahan Kevin Callahan