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IMS Consumer Data Source
 

NEW TO THE MARKET!

3.1 Million Last 12 Month Responders!

 
 

 

Consumer Gold - Pay-As-You-Go Catalog Credit Card Responders

These responsive consumers have searched online and signed up for a Branded Catalog Credit Card offer and if approved they are given up to $1,000 in credit to use towards purchases from that catalog brand. When these customers purchase products they pay a down payment and are given payment terms for the balance. The credit line can only be used for purchases from the catalog brand that extended the credit.
Datacard & Usage
 
Counts:

• Last 3 Month -   725,000
• Last 6 Month -   1,211,000
• Last 12 Month -  3,100,000

Demographics:
• Average age: 42
• Average income: $47K
• Females: 55%
Related Datacards:
Seventh Avenue
Montogomery Ward
Ginny's
Country Door
Midnight Velvet
Monroe & Main
Ashro
Swiss Colony
NCD Financial - Active Credit Seekers
NCD Financial - Buyers
Selects Available:
• Age/Income/Gender
• Lifestyle Interest
• Payment Method
• Child's Age Range
• Ethnicity
 
 

     
Kevin Callahan Kevin Callahan
callahan@imsdm.com
608-328-8635

www.imsdm.com