These responsive consumers have searched online and signed up for a Branded
Catalog Credit Card offer and if approved they are given up to $1,000 in credit
to use towards purchases from that catalog brand. When these customers purchase
products they pay a down payment and are given payment terms for the balance.
The credit line can only be used for purchases from the catalog brand that
extended the credit.
• Last 3 Month - 725,000 • Last 6 Month - 1,211,000 • Last 12 Month - 3,100,000
• Average age: 42
• Average income: $47K
• Females: 55%