These consumers searched online for ways to lease-to-own large ticket items
like computers, electronics, furniture. They have the ability to make
monthly payments but they do not have the ability to purchase high dollar
products in full.
These consumers are highly responsive to direct mail and online offers.
• Last 3 Month - 628,000 • Last 6 Month - 970,000 • Last 12 Month - 2,400,000
• Average age: 50
• Average income: $42K
• Female: 65%