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IMS Consumer Data Source


2.4 Million Last 12 Month Responders!



Consumer Gold - Lease to Own Responders

These consumers searched online for ways to lease-to-own large ticket items like computers, electronics, furniture.  They have the ability to make monthly payments but they do not have the ability to  purchase high dollar products in full.  These consumers are highly responsive to direct mail and online offers.


Datacard & Usage

• Last 3 Month -   628,000
• Last 6 Month -   970,000
• Last 12 Month -  2,400,000

• Average age: 50
• Average income: $42K
• Female: 65%
Related Datacards:
Seventh Avenue
Montogomery Ward
Country Door
Midnight Velvet
Monroe & Main
Swiss Colony
NCD Financial - Active Credit Seekers
NCD Financial - Buyers
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Kevin Callahan Kevin Callahan