These consumers have participated in paid online surveys and trials. They have
been offered money to complete multiple tasks including survey panel questions,
credit applications, lead gen offers, and free trials. If they complete all of
the tasks and participate in enough free trial offers they get compensated.
These consumers are highly responsive to direct mail and online offers.
• Last 3 Month - 920,000 • Last 6 Month - 1,400,000 • Last 12 Month - 3,400,000
• Average age: 46
• Average income: $50K
• Female: 60%