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  8 Million Blow-In's Annually  
 

Dr. Leonard's Blow-In Program

Dr. Leonard's, the nation's leading discount healthcare catalog, reaches a mature, mail-responsive audience that has purchased from the wide selection of healthcare, personal care and home accessory products found in Dr. Leonard's exclusive catalog.

These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their health and for their homes. This catalog features mobility products, support and comfort, personal care, health and beauty, exercise items as well as housewares, apparel, shoes and so much more in their catalogs.

Make the Dr. Leonard's Blow-in program part of your insert planning today!

Datacard & Usage
 
Annual Universe:
8,000,000


Demographics:
• Average age: 60+
• Average income: $50K
• Female: 72%
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Kevin Callahan Kevin Callahan
callahan@imsdm.com
608-328-8635

www.imsdm.com
Tim Hauer Tim Hauer
hauertim@imsdm.com
608-324-4456

www.imsdm.com