Recent research data shows the Improvements
customers have a very high propensity to purchase
mid-ticket female apparel.

632,000 12 Month Improvements Buyers 
102,000 12 Month Women's Apparel Buyers

Mid-ticket female apparel is among the top five categories
for the Improvements customer.  Select age for more targetability:

Adult Age 40-44: 40,000
Adult Age 45-49: 51,000
Adult Age 50-54: 64,000
Adult Age 55-59: 75,000
Adult Age 60-64: 82,000
(12 month counts)

Usage Includes: Harmony * Maryland Square * Plow & Hearth * Dr. Leonard's
* Touch of Class * Breck's Dutch Bulbs * Feelgood By AmeriMark * Fresh Finds
* Get Organized By Taylor Gifts * Gold Violin * Gravity Defyer * Hammacher Schlemmer * Harriet Carter Gifts * Heartland America * Herrington * Home Decorators Collection * Home Trends * Levenger * Make Life Easier (Starcrest Of CA) * Miles Kimball
* Solutions * Sporty's Tool Shop * Taylor Gifts * Touch of Class
* The Vermont Country Store * Whatever Works

Also available:
Improvements Package Insert Program ** Improvements Blow In Program

Contact the Improvements team for more information:
Lists: Elyssa Cunningham, 402.836.5720 * Inserts: Anthony DiNino, 402.836.5108


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