REI buyers are affluent homeowners with children.
They are interested in a variety of home-related offers as well
as offers geared toward children.

REI offers a variety of selections to use separately or in combination to reach the
Gift & Home markets, as well as Children's.

REI Kids Kidswear: 17,000 Last 3 Month Buyers 33,000 Last 6 Month Buyers 73,000 Last 12 Month Buyers POC: 32,000 Age 0-2 55,000 Age 4-6 78,000 Age 7-9 83,000 Age 10-12 86,000 Age 13-18 Usage includes: American Girl Catalog, Denver Museum of Nature & Science, HearthSong, Museum of Science Boston, National Geographic Kids, Zoo Consortium

REI Gift & Home Gift & Home Product Buyers:   8,000 Last 3 Month Buyers 15,000 Last 6 Month Buyers 27,000 Last 12 Month Buyers Home Furnishings Interest:   51,000 Last 3 Month Buyers 113,000 Last 6 Month Buyers 222,000 Last 12 Month Buyers Gift & Home, Home Furnishings, Income $100K:   39,000 Last 3 Month Buyers   86,000 Last 6 Month Buyers 169,000 Last 12 Month Buyers  Harry & David is currently continuing.

For more information on these affluent families, please contact Lynn Wallis at 402.836.5602


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