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Follow the Wealth to Reach Today's Active Spenders

REI buyers are affluent homeowners with children.
They are interested in a variety of home-related offers as well
as offers geared toward children.

REI offers a variety of selections to use separately or in combination to reach the
Gift & Home markets, as well as Children's.

REI Kids

17,000 Last 3 Month Buyers
33,000 Last 6 Month Buyers
73,000 Last 12 Month Buyers

32,000 Age 0-2
55,000 Age 4-6
78,000 Age 7-9
83,000 Age 10-12
86,000 Age 13-18

Usage includes: American Girl Catalog, Denver Museum of Nature & Science, HearthSong, Museum of Science Boston, National Geographic Kids, Zoo Consortium

REI Gift & Home

Gift & Home Product Buyers:
  8,000 Last 3 Month Buyers
15,000 Last 6 Month Buyers
27,000 Last 12 Month Buyers

Home Furnishings Interest:
  51,000 Last 3 Month Buyers
113,000 Last 6 Month Buyers
222,000 Last 12 Month Buyers

Gift & Home, Home Furnishings, Income $100K:
  39,000 Last 3 Month Buyers
  86,000 Last 6 Month Buyers
169,000 Last 12 Month Buyers 

Harry & David is currently continuing.

For more information on these affluent families, please contact Lynn Wallis at 402.836.5602

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