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3.1 Million Consumers-So Many Ways to Reach Them!

The 1-800-Flowers.com® buyers are educated consumers who enjoy gift giving for every occasion.
  Buyers select specialty items that wish their family and friends a happy birthday, a joyous holiday, a get well greeting or just a “hello.” 

Profile: 50% Women/50% Men • 68% Married • Average Age 43 • Average Income $75,000
COUNTS (updates monthly)
see data card  
   846,000 Last 3 Month Buyers
1,506,000 Last 6 Month Buyers
3,186,000 Last 12 Month Buyers
     83,000 Last 12 Month Catalog Buyers
Fundraising/Publishing Rate $65/M

(last 12 months)
1,906,000 $50+ Buyers 
   953,000 $75+ Buyers
   549,000 $100+Buyers
1,457,000 Female
1,406,000 Male 
   207,000 Business Address
     16,000 Business Gift

   314,000 Anniversary
1,304,000 Birthday
   170,000 Congratulations
   428,000 Funeral/Memorial
1,340,000 Holiday
   515,000 Just Because
   156,000 Maternity/Birth
   295,000 Thank You
• Flowers
• Food
• Sweet Shoppe
• Gifts
• Plants
• Greeting Cards

• Ethnicity
• Marital Status
• Adult Age
• Child Age
• Income
• Religious
• Contributors
• Direct Mail Buyers
• Mail Order Buyers
• Political
... in addition to 100 lifestyle selects!

Usage includes:
American Girl - Fresh Direct - Harry & David - My Twinn - National Association of Professional Women - Oriental Trading - San Diego Zoo - Victoria's Secret - Zoo Consortium

Also available: 
1-800 Flowers Corporate Masterfile 
Reach responsive multichannel buyers across the corporate brands: 1-800 Flowers.com, Cheryl's, Fannie May and The Popcorn Factory.

For more information on the 1-800 Flowers buyers, please contact Audrey Wallis or Nicole Wheeler

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