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Reach these enthusiasts with your outdoor offer!

Bike Nashbar Direct
229,000 Last 12 Month Buyers

Buyers are health-minded, motivated individuals who are always looking for innovative, cutting edge products for their cycling hobby.

Performance Bicycle Direct
204,000 Last 12 Month Buyers

Buyers of products including bikes for men, women, and kids; cycling apparel; bike shoes; cycling components; heart rate monitors;
and nutritionals.

Performance Inc. Direct
Enhanced Masterfile
383,000 Last 12 Month Buyers

(Bike Nashbar Direct and Performance Bicycle Direct combined and deduped into one file)

Performance Bicycle Retail
482,000 Last 12 Month Buyers

These cycling enthusiasts have purchased in one of Performance Bicycle's 105 retail stores, primarily on the west coast, mountain, south and southeastern states.

Performance Inc. Wiland Direct Modeled File
642,000 Last 24 Month Buyers

Wiland Direct members can apply their models to Performance Inc. masterfile names (Peformance Bicycle and Bike Nashbar) to connect with their ideal customer type for the highest rate of response. This opportunity is open to any participant in the Wiland Direct database.

Test any of these five files at a special all-inclusive test rate of $60/M
(enhanced and Wiland fees apply)

Also available:

Performance Bicycle Package
Insert Program
275,000 Packages Yearly

Bike Nashbar Package
Insert Program
450,000 Packages Yearly

Continuation usage includes
Arthritis Foundation, California State Parks Foundation, Camping Warehouse, Central Park Conservancy, Eddie Bauer, Leukemia & Lymphoma Team in Training, National Parks Conservation Association, Rails to Trails Conservancy, Adventure Cycling Association Members

80% Male • Average Age Range 45-54 • Avg. HHI $90,000+

All files are enhanced with Age, Income, Presence of Children, Ethnicity, Language Spoken, Lifestyle Interest, Political Affiliation, and more! 

Reach these cycling enthusiasts today
with your offer!

Contact the Performance Direct team:
Debbie Zetwick, 561.881.1663   |   Inserts: Beth O'Malley
, 402.836.5648

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