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Bike
Nashbar Direct
229,000
Last 12 Month Buyers
Buyers are health-minded, motivated individuals who are always looking for
innovative, cutting edge products for their cycling hobby.
Performance
Bicycle Direct
204,000
Last 12 Month Buyers
Buyers of products including bikes for men, women, and kids; cycling apparel;
bike shoes; cycling components; heart rate monitors;
and nutritionals.
Performance
Inc. Direct
Enhanced Masterfile
383,000
Last 12 Month Buyers
(Bike Nashbar Direct and Performance Bicycle Direct combined and deduped into
one file)
Performance
Bicycle Retail
482,000 Last 12 Month Buyers
These cycling enthusiasts have purchased in one of Performance Bicycle's 105
retail stores, primarily on the west coast, mountain, south and southeastern
states.
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Performance
Inc. Wiland Direct Modeled File
642,000
Last 24 Month Buyers
Wiland Direct members can apply their models to Performance Inc. masterfile
names (Peformance Bicycle and Bike Nashbar) to connect with their ideal
customer type for the highest rate of response. This opportunity is open to any
participant in the Wiland Direct database.
Test any of these five
files at a special all-inclusive test rate of $60/M
(enhanced and Wiland fees apply)
Also available:
Performance Bicycle
Package
Insert Program
275,000
Packages Yearly
Bike
Nashbar Package
Insert Program
450,000
Packages Yearly
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