Herrschners
View data card
Herrschners is the largest direct marketer of soft crafts, marketing kits and
supplies through mail order catalogs targeted at the general needlecraft
market. Herrschners also has specialty catalogs targeting the stitcher,
the sewing enthusiast, and the yarn crafter.
133,759 Buyers
69,585 Needlecraft/Cross Stitch Buyers
62,536 Knitting/Crochet Buyers
61,206 Sewing/Quilting Buyers
12 month counts shown
Usage: Annie's Attic, Blair, 2 gift/general
merchandise catalogs, American Quilter's Society(t), Home Sew (t), Love of
Crochet (t), New Track Media/Love of Knitting (t) and Windsor
Collection (t).
Cross Stitch and
Needlework
(formerly Stitcher's World)
View data card
This specialized magazine focuses on needlework ideas ranging from cross stitch
to needlepoint to embroidery. Each issue is packed with a variety of 20-plus
unique patterns for both beginners and "expert" stitchers. Step-by-step
instructions, color illustrations, and charts are included.
15,257 Active Subscribers
Usage: Cross Stitch Gold, Hoffman Media, Stitchery,
World of Cross Stitching
Cross Stitchers from
Craftways
View data card
This database is a de-duped universe of avid
cross-stitchers who have purchased the Christmas Cross Stitch Annual or
Keepsakes Calendar.
28,924 Buyers
Usage: Cross Stitch Gold, Hoffman Media, Keepsake
NeedleArts, Stitchery, World of Cross Stitching
All counts shown are last 12 month or active subscribers.
|
Paper Wishes
View data card
These creative women purchase special papers, stickers, borders, how-to books
and other supplies to improve and enhance their crafting abilities. Whether
these crafters specialize in creating all-occasion cards, scrapbooks, altered
art or other paper projects, Paper Wishes has all the materials necessary for
their fast-growing interest in memory-making crafts.
28,600 Buyers
Usage: Annie's Attic, Cardmaker Magazine, Cardmaking
& Papercrafts, Creating Keepsakes and Martha Stewart Living.
Oriental Trading Co.
Crafts
View data card
This “fun for everyone catalog” mails several craft-related
catalogs including ones for general crafters, beading and scrapbooking
specific.
922,000 Craft Buyers
109,000 Beading Buyers
160,000 Scrapbooking Buyers
Usage: Beadstyle, Bead & Button Magazine,
Firemountain Gems, Prima Bead (t),
Snapfish (t).
Threads
View data card
This magazine focuses on fashion sewing and embellishments for a variety of
technical levels. Topics include design, fitting, alterations, fabric,
finishing, embellishment, supplies, notions, and tools.
40,253 Active Subscribers
Usage: American Quilters Society, Consumers Union, Creative Machine Embroidery
(t), Martha Stewart Living, Interweave's Quilting Arts, Rusty Barn Promotional
Group, Sew Beautiful, Sew News, Shambhala Publications (t), Vogue
Need more information? Contact the team at Infogroup
Targeting Solutions:
Lynn
Wallis 402.836.5602
Jen Plourde 402.836.5135
Nicole
Wheeler 402.836.5169
Deb
Cunningham 402.836.5124
|