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Crafters. Mothers. Heads of Households. Reach them now with your offer!

These avid female crafters are not just crafters. They are mothers, grandmothers, and heads of households. They work in and out of the home and therefore are in constant need of apparel, gifts, household items and more. Target these active female crafters in the holiday season or for the upcoming winter season!

Herrschners View data card
Herrschners is the largest direct marketer of soft crafts, marketing kits and supplies through mail order catalogs targeted at the general needlecraft market. Herrschners also has specialty catalogs targeting the stitcher, the sewing enthusiast, and the yarn crafter.
133,759 Buyers
  69,585 Needlecraft/Cross Stitch Buyers
  62,536 Knitting/Crochet Buyers
  61,206 Sewing/Quilting Buyers
12 month counts shown

Usage: Annie's Attic, Blair, 2 gift/general merchandise catalogs, American Quilter's Society(t), Home Sew (t), Love of Crochet (t), New Track Media/Love of Knitting (t) and Windsor
Collection (t).

Cross Stitch and Needlework
(formerly Stitcher's World) View data card
This specialized magazine focuses on needlework ideas ranging from cross stitch to needlepoint to embroidery. Each issue is packed with a variety of 20-plus unique patterns for both beginners and "expert" stitchers.  Step-by-step instructions, color illustrations, and charts are included.

15,257 Active Subscribers

Usage: Cross Stitch Gold, Hoffman Media, Stitchery, World of Cross Stitching

Cross Stitchers from Craftways
View data card
This database is a de-duped universe of avid cross-stitchers who have purchased the Christmas Cross Stitch Annual or Keepsakes Calendar.

28,924 Buyers

Usage: Cross Stitch Gold, Hoffman Media, Keepsake NeedleArts, Stitchery, World of Cross Stitching

All counts shown are last 12 month or active subscribers.

Paper Wishes View data card
These creative women purchase special papers, stickers, borders, how-to books and other supplies to improve and enhance their crafting abilities. Whether these crafters specialize in creating all-occasion cards, scrapbooks, altered art or other paper projects, Paper Wishes has all the materials necessary for their fast-growing interest in memory-making crafts.

28,600 Buyers

Usage: Annie's Attic, Cardmaker Magazine, Cardmaking & Papercrafts, Creating Keepsakes and Martha Stewart Living.

Oriental Trading Co. Crafts
View data card
This “fun for everyone catalog” mails several craft-related catalogs including ones for general crafters, beading and scrapbooking specific.

922,000 Craft Buyers
109,000 Beading Buyers
160,000 Scrapbooking Buyers

Usage: Beadstyle, Bead & Button Magazine, Firemountain Gems, Prima Bead (t),
Snapfish (t).

Threads View data card
This magazine focuses on fashion sewing and embellishments for a variety of technical levels.  Topics include design, fitting, alterations, fabric, finishing, embellishment, supplies, notions, and tools.

40,253 Active Subscribers

Usage: American Quilters Society, Consumers Union, Creative Machine Embroidery (t), Martha Stewart Living, Interweave's Quilting Arts, Rusty Barn Promotional Group, Sew Beautiful, Sew News, Shambhala Publications (t), Vogue

Need more information? Contact the team at Infogroup Targeting Solutions:
Lynn Wallis 402.836.5602
Jen Plourde 402.836.5135
Nicole Wheeler 402.836.5169
Deb Cunningham 402.836.5124


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