- pay only for the professionals you want to reach
Your Web Spend - prove the value of your online efforts
Lead Generation Delivers HOT Marketing Leads
Web Optimizer is the leading online lead generation solution that
converts web traffic to actionable leads by using the Sapphire™ Database.
By tracking visiting companies to a website, Sapphire™ Web Optimizer
is able to deliver marketers the contacts of those most likely to purchase
their products and services based on current customer profiles.
Sapphire™ is a multi-source B2B file containing over 60 million
decision-makers. The depth of data available allows marketers to select the
most desirable prospect pool. Web Optimizer then tracks web behavior and
provides the prospects from this pool as interest is observed. Additionally,
marketers set the parameters for determining the frequency of delivery and
choosing exactly which names are elected to purchase on a cost-per-lead basis.