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Online Lead Generation Delivers HOT Marketing Leads

Sapphire™ Web Optimizer is the leading online lead generation solution that converts web traffic to actionable leads by using the Sapphire™ Database. By tracking visiting companies to a website, Sapphire™ Web Optimizer is able to deliver marketers the contacts of those most likely to purchase their products and services based on current customer profiles.

Sapphire™ is a multi-source B2B file containing over 60 million decision-makers. The depth of data available allows marketers to select the most desirable prospect pool. Web Optimizer then tracks web behavior and provides the prospects from this pool as interest is observed. Additionally, marketers set the parameters for determining the frequency of delivery and choosing exactly which names are elected to purchase on a cost-per-lead basis.