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Family Prospecting DNA - Marketing Genetics!

Prospecting for your next children's mailing? Marketing Genetics enables you to accurately identify prospects who match your “best customer DNA.”

2,118,000 3 Month Children's Product Buyers
8,295,000 12 Month Children's Product Buyers
view data card

This rich prospecting repository offers direct response RFM data by channel, pay method and category purchases. From list selections to custom models to pre-made models to re-activation, Marketing Genetics is the largest, most robust NON-Participatory response database available.

• Large data pool of responsive buyer (RFM) data
• Custom analytics
• Reactivation
• Data appends—optimize your house or
   prospect files
• Affordable pricing

Marketing Genetics Babies, Toddlers & Children

Households can be targeted by child age and gender as well recency of purchase of children's products, number of transactions, and total dollars spent on a variety of children's product interests.

view data card
13,797,000 Families w/Children
    583,000 Children - Books
    900,000 Children - Crafts
    143,000 Children - Furniture
    862,000 Children - Baby
    233,000 Children - Music/Video
    772,000 Children - School
 1,016,000 Children - Toddler
 2,887,000 Children - Toys

Contact Heather Winnicki-Mateus at Infogroup Targeting Solutions for more information, 402.836.5695.

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