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Market to a strong group of consumers.

The Plow & Hearth brands work!  Market your offer to these consumers and reach 735,000  catalog and internet buyers who are strong publishing and catalog prospects for Gardening, Home Décor, and Children's merchandise.

Plow & Hearth Corporate Masterfile
Reach a de-duped universe of multichannel buyers from Plow & Hearth, Wind & Weather, HearthSong and Magic Cabin. These catalog and internet buyers have purchased for the home & hearth, yard & garden, weather gadgets, toys and games. Profile: Average Age 55; HHI $100K. 

735,000 Buyers
541,000 $50+ Buyers
238,000 $100+ Buyers

view data card

Mail Order Buyer Data
Food – 61,000
Books – 97,000
Children's Products   62,000
Clothing – 158,000
Gifts – 120,000
Magazines – 83,000
Jewelry – 13,000
Plus Size – 17,000

Lifestyle Data
Cat Owners – 95,000
Dog Owners – 120,000
Investments – 179,000
Travel – 199,000
Sports Interest   180,000
Golf – 87,000
Fine Arts   108,000
Collectibles – 130,000
Wine Appreciation – 60,000

Plow & Hearth brands offer 23 product selects as well as Adult Age, Income, Presence of Children, Child Age, Lifestyle and Mail Order Data.

Plow & Hearth
Target buyers of unique, high-quality functional products for the home, hearth, yard and garden.
439,000 Buyers
335,000 $50+ Buyers
view data card
• 20 Product Selects Available: apparel/ accessories, footwear, indoor decorative, problem solvers, pets, woodburning, decorative and functional gardening, gifts, food, housewares, toys and games.
• 60+ mailers continue including catalog, publishing, and nonprofit.

Wind & Weather
The catalog offers a complete selection of indoor and outdoor weather-related instruments, elegant home and garden ornaments, and nature-inspired eco-friendly décor and accessories.
99,000 Buyers
64,000 $50+ Buyers
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• Product selects include: bird/nature, decorative/ functional gardening, gifts, house indoor/outdoor, and weather instruments.
• 15+ mailers continue.

The catalog offers a selection of toys such as classic toys, games and puzzles, outdoor active, water toys, arts and crafts for kids of all ages.
213,000 Buyers
141,000 $50+ Buyers
view data card
• Product selects include book/posters, crafts and hobbies, home décor, and toys/games.
• 20+ mailers continue

Magic Cabin
These consumers select from a collection of toys that stimulate a child's imagination and creative play. Items selected are all-natural, heirloom-quality dolls, arts and crafts, outdoor toys and games.
55,000 Buyers
37,000 $50+ Buyers
view data card
• Product selects include: book/posters, crafts and hobbies, home décor, and toys and games. • 10+ mailers continue.

For more information on the consumers of Plow & Hearth brands, please contact Audrey Wallis at Infogroup Targeting Solutions, 402.836.5109.


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