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First of its kind database based on actual subscription histories!


Subscriber Genetics, a highly-targeted vertical segment of Infogroup's Marketing Genetics database, provides actual subscription and book purchase history from millions of readers to some of the most respected publications on the market.


Subscriber Genetics gives you access to never-before-available, actual subscription histories on millions of individuals combined with specific product purchases to create a proven, powerful list of prospects.
 
• Whether you want to find prospects that look like your best subscribers, expand your prospect universe or reactivate lapsed subscribers, Subscriber Genetics makes it easy.
 
• Subscriber Genetics enables list selection by type of magazine/book, subscription recency, lifetime value, recent order value and more.
 
• Because Subscriber Genetics is part of Infogroup's vast Marketing Genetics database, you can add buying history from over 1,400 catalog merchandise mailers to subscription history. Add buyers of sporting equipment to a list of subscribers to sports publications!


Thinking of spinning off new titles or creating special interest publications? Use Marketing Genetics data to see what products your subscribers are most interested in.

 
Growing the subscriber base is a challenge core to the publishing industry. Infogroup's Subscriber Genetics database identifies solid prospects - individuals who have already purchased subscriptions aligned with your publication type.

Access highly targeted data that will deliver new subscribers:
• 4.7+ million health & beauty magazine subscribers
• 4.4+ million shelter magazine subscribers
• 3.5+ million entertainment magazine subscribers
• 3.2+ million news & business magazine subscribers
• 2.5+ million sports magazine subscribers
• 1.5+ million style magazine subscribers
• 1 million book buyers
• 13+ million subscribers total!


Need more info?  Contact Heather Winnicki-Mateus at Infogroup Targeting Solutions, 402.836.5695


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