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Usage, usage, usage. That’s what it’s all
about!
When the
PROSPECTOR Consumer Database was launched earlier this year,
mailers wanted to see who was using it before they would test. Now, more than
70 mailers in the following categories are testing:
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Automotive
Children
Collectibles
Food
Fundraising
-Membership
-Children
-Environment
-Health/Handicapped
-Political
-Relief Efforts
-Religious
-Social Causes
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General Merchandise
Gift
Health/Personal Care
Insurance
Magazine
-General
-Miscellaneous
-Nature
-Regional
-Business
Newspaper
Pageant
Women’s Apparel
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BROKER INCENTIVE!
Place the most tests by December 31, 2016 and receive a $250 Amazon Gift Card! |
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PROSPECTOR brings together 100% direct response data from lists large and
small—some of the same lists you may have already wanted to include in
your mail plans but were too small when a select was applied. The solution that
PROSPECTOR brings to you is the inclusion of small file names as part of this
blind multi-title database that offers large hotlines and unlimited segment
opportunities. The best news for mailers who do not wish to have their names as
part of a large database is that you can still rent PROSPECTOR names as a
non-member.*
• PROSPECTOR Universe - 23,000,000 and
growing
• Category diversity creates a wealth
of new targeting opportunities
• Enhancements including multi-sourced
demographics (age, income, child age, etc.), shopping cart/catalog/retail
purchases, and donor attributes to allow mailers to target virtually any
audience
• Modeling by our top-notch in-house
team that has deep rooted experience in all markets and builds hundreds of
models annually
Modeling Data Card
Be on the lookout for our 2017 Incentives!
*Contact us to talk about the benefits of being a charter member of PROSPECTOR.
Contact
Chris Goodwin at Infogroup Media Solutions, 402.836.5120.
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