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Infogroup Media Solutions

Marketing Genetics provides everything you need to better understand
your donors/customers in the political arena.

8,503,000 Last 12 Month Buyers

Combining a consumer transaction database of more than 140 million individuals with powerful customized analysis, it’s exactly the intelligence you need to:

• Optimize your campaigns with recent donating/buying trends for optimal targeting
• Accelerate donor/customer acquisition with granular “best donor/customer” modeling & regression
• Understand behaviors based on RFM recency, transactions by product category, purchase channel, and demographics
• Reactivate lapsed donors/customers with more effective targeting based on preferences

 Marketing Genetics Political Affiliation
(Last 12 Month Counts)
Conservative - 10,039,000
Democrat - 5,060,000
Liberal - 12,578,000 
Republican - 4,893,000
Other - 748,000

For more information please contact Heather Winnicki-Mateus at Infogroup Data Solutions, 402.836.5695.

Marketing Genetics - The Art and Science of Marketing

to get the latest list news from Infogroup Data Solutions.