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Combining a consumer transaction database of
more than 140 million individuals with powerful customized analysis, it’s
exactly the intelligence you need to:
• Optimize your campaigns with recent
donating/buying trends for optimal targeting
• Accelerate donor/customer acquisition with granular “best
donor/customer” modeling & regression
• Understand behaviors based on RFM recency, transactions by product
category, purchase channel, and demographics
• Reactivate lapsed donors/customers with more effective targeting based
on preferences
Marketing
Genetics Political Affiliation
(Last 12 Month Counts)
Conservative
- 10,039,000
Democrat - 5,060,000
Liberal - 12,578,000 |
Republican
- 4,893,000
Other - 748,000 |
For more information please contact
Heather Winnicki-Mateus
at Infogroup Data Solutions, 402.836.5695.
Marketing Genetics - The
Art and Science of Marketing
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