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Infogroup Media Solutions


Independent. Confident. Active. The Boston Proper women.
These women are 35-55 years of age with incomes of $80,000+. They typically spend 
each time they purchase from the catalog's sensuous, distinctive fashions.

227,000 Last 12 Month Buyers

Boston Proper Enhanced
177,000 $100+ Average Purchase
160,000 $100+ Last Purchase
191,000 Age 45+
136,000 Age 55+
  65,000 Age 65+
  60,000 Size XS
103,000 Size S
113,000 Size M

  72,000 Size L
  29,000 Size XL 
  24,000 Accessories
106,000 Dresses
  25,000 Intimates
  27,000 Shoes
  37,000 Sport
  29,000 Swimwear
  36,000 Jackets

Boston Proper Marketing Genetics Enhanced
79,000 12 Month Buyers with
   6 Month Purchase
34,000 Children's Product Buyers
69,000 Food/Gift Buyers

Boston Proper Wiland Direct Modeled File
1,500,000 Universe

51,000 Gift Givers
71,000 Home Décor/Gift Buyers
63,000 Housewares/Furnishings Buyers
49,000 Men's Apparel Buyers

Usage confirms that the Boston Proper list works well for a variety of offers: BrylaneHome, Chico's, DHC USA Inc., Ellos, Frontgate, grandinroad, Hale Bob, Harry & David, HearthSong, Herrington, J. Peterman, K. Jordan, Peruvian Connection, Roaman's, Soft Surroundings, Sundance, Time for Me, Touch of Class, Venus Fashion, and White House|Black Market.

For more information on these buyers, please contact Debbie Zetwick at Infogroup Media Solutions, 402.836.4393.



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