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Reach young, responsive families with Boden



Interested in a variety of offers, the Boden consumers are a trusted source for upcoming campaigns.

The Boden files deliver active, affluent women with the means to purchase whatever they want or need–from gifts and home furnishings offers to gadgets, food items, and stationery.

 - A combined, unduplicated masterfile of buyers across the Boden titles: Boden Adult, Boden Baby, Mini Boden and johnnieb.

560,000 Last 12 Month Buyers
808,000 Last 24 Month Buyers


Age Range 35-44 • Married • Income Range $100K-$150K

Combined usage includes: Amour Ver, Athleta, Crate & Barrel, Crate & Kids, Custom Ink, Flor, Garnet Hill, Garnet Hill Kids, Hanna Andersson, Harry & David, J. Peterman Company, J. Jill, Minted, Oriental Trading, Pure Collection, Restoration Hardware, Stanley Steemer, Talbots, and Tea Collection.

BODEN - From crisp linen trousers and chinos to comfy t-shirts and playful skirts, Boden shoppers outfit their lives in style and tradition.

375,000 Last 12 Month Buyers
538,000 Last 24 Month Buyers

257,000 Last 12 Month Buyers

64,000 Last 12 Month Buyers

82,000 Last 12 Month Buyers

Individual enhanced files available–please inquire.

Additional files:
Boden Masterfile Marketing Genetics Enhanced
Boden Regional Masterfile
Boden Masterfile TargetReady Models®
Boden Masterfile Wiland Direct Modeled File

Contact us to learn more
Contact Elyssa Cunningham at 402.836.5720 or email elyssa.cunningham@infogroup.com