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King Arthur consumers interest go beyond just baking
The buyers of King Arthur Flour not only love to bake, but they also love to cook gourmet food and enjoy fine wine with friends. Mostly women, these consumers use the Baker's Catalogue as a valuable resource for professional quality pans, utensils, bowls, spices, bread machines, electric mixers and specialty tools.

220,000 Last 12 Month Buyers
  40,000 Gift Buyers
164,000 Female Buyers
  42,000 Male Buyers
125,000 $100+ Buyers
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• Age Range 48-52
• Average HHI $75,000
• 70% Women
• 21% Men

King Arthur Flour Enhanced
12 month universe:
155,000 Books/Reading
  69,000 Collectibles
116,000 Cooking
  94,000 Crafts
126,000 Electronics
115,000 Gardening
  36,000 Grandchildren
  75,000 Home Improvements
  81,000 Pet Owners
103,000 Travel

King Arthur Flour is America's oldest flour company, providing high quality goods and services to people who bake at home.
Contact us to learn more
Contact Audrey Wallis at 402.836.5109 or email audrey.wallis@infogroup.com