new ways to optimize and target your Guideposts audiences:
• Brand propensities from e-commerce and social platforms –
Alliant look-alike models allow you to select Guideposts consumers by brand and
interest preferences. We’ve selected brands that are in line with
Guideposts’ customer profile and which offer sizable universes.
Brand propensities that rank high with Guideposts consumers include:
Women’s Apparel, Vitamins and Health, Pet Products, Nonprofits, Home
Furnishing and Readership of Magazines and Newspapers.
• Direct Mail Responsiveness
– Increase list performance by qualifying consumers on the Guideposts
Corporate Masterfile by optimizing with Alliant mail order indices –
select the highest scoring names or eliminate the least likely performers.
• Payment Optimization –
If back-end performance is critical, qualify consumers with Alliant’s
proprietary direct-response payment scores. Use on its own, or combine with
brand propensity and responsiveness indices to generate high-performing