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Modeled performance attributes from Alliant are available on the Guideposts Corporate Masterfile
Three new ways to optimize and target your Guideposts audiences:

• Brand propensities from e-commerce and social platforms – Alliant look-alike models allow you to select Guideposts consumers by brand and interest preferences. We’ve selected brands that are in line with Guideposts’ customer profile and which offer sizable universes.

Brand propensities that rank high with Guideposts consumers include: Women’s Apparel, Vitamins and Health, Pet Products, Nonprofits, Home Furnishing and Readership of Magazines and Newspapers.

• Direct Mail Responsiveness – Increase list performance by qualifying consumers on the Guideposts Corporate Masterfile by optimizing with Alliant mail order indices – select the highest scoring names or eliminate the least likely performers.

• Payment Optimization – If back-end performance is critical, qualify consumers with Alliant’s proprietary direct-response payment scores. Use on its own, or combine with brand propensity and responsiveness indices to generate high-performing audiences.

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Contact us to learn more
Contact Lynn Wallis at 402.836.5602 or email lynn.wallis@infogroup.com