The Ranger Rick Masterfile subscribers are mainly women (average age of 40) who are buying subscriptions for their children, while gift givers (average age of 60) are mostly grandparents buying gift subscriptions for their grandchildren.

124,000 Gift Givers
449,000 Subscribers & Gift Givers
115,000 Age 50+
  89,000 Age 60+
240,000 HHI $75,000+
192,000 HHI $100,000+
131,000 Catalogs
110,000 Children/Family

Selectable by consumer catalog and online transactional purchases, the Ranger Rick Marketing Genetics Masterfile delivers proven buyers who have made recent purchases in a variety of product categories:

  91,000 Children's Apparel
134,000 Children's Merchandise
  61,000 Home Décor
  82,000 Housewares
  73,000 Men's Apparel
130,000 Women's Apparel

The Ranger Rick Zoobooks Brand Masterfile is a combined, deduped masterfile of the Zoobooks, Zoobies, Zootles and Zoodinos titles, published by the National Wildlife Federation.

  9,000 Gift Givers
97,000 Subscribers & Gift Givers
22,000 Age 50+
15,000 Age 60+
49,000 HHI $75,000+
39,000 HHI $100,000+