Three new ways to optimize and target your Bottom Line audiences:
• Brand propensities from e-commerce and social platforms
– Alliant look-alike models allow you to select Bottom Line consumers by
brand and interest preferences. We’ve selected brands that are in line
with Bottom Line’s customer profile and which offer sizable universes.
Brand propensities that rank high with Bottom Line consumers include:
Women’s Apparel, Vitamins and Health, Pet Products, Nonprofits, Home
Furnishing and Readership of Magazines and Newspapers.
• Direct Mail Responsiveness – Increase list
performance by qualifying consumers on the Bottom Line Masterfile by optimizing
with Alliant mail order indices – select the highest scoring names or
eliminate the least likely performers.
• Payment Performance – If back-end performance is
critical, qualify consumers with Alliant’s proprietary direct-response
payment scores. Use on its own, or combine with brand propensity and
responsiveness indices to generate high-performing audiences.