The Hoffman Media Marketing Genetics Masterfile is a combined and enhanced masterfile of the Hoffman Media titles. This masterfile delivers female consumers who lead active social lives and love to cook, entertain, decorate, garden, travel, and SHOP! Be the first to reach them for catalog offers with the following special test pricing:

$75/M Catalog Rate for All Test Orders
(Marketing Genetics Enhancements Add $10/M)

Recommended selects:

GIFTS/MERCHANDISE/CATALOG BUYERS
  65,000 Last 3 Month M-Gen Buyers
106,000 Last 12 Month M-Gen Buyers

MEN'S/WOMEN'S/SPECIALTY/SHOES/JEWELRY BUYERS
  61,000 Last 3 Month M-Gen Buyers
118,000 Last 12 Month M-Gen Buyers

Bake from Scratch - 27,000 Active Subscribers NEW!
Cooking with Paula Deen - 29,000 12 Month Subscribers
The Cottage Journal - 59,000 Active Subscribers NEW!
Louisiana Cookin' - 11,000 12 Month Subscribers
Southern Cast Iron - 12,000 Active Subscribers NEW!
Southern Home - 12,000 Active Subscribers NEW!
Southern Lady Magazine - 37,000 12 Month Subscribers
Taste of the South - 18,000 12 Month Subscribers
Tea Time Magazine - 22,000 12 Month Subscribers
Victoria Magazine - 58,000 12 Month Subscribers

Consumer Profile:
- Average Income $94,000 - Average Age 55 - Average Home Value $270,000