The Boden consumers are family-oriented and have a vibrant approach to life. They have a taste for the finer things and the discretionary income to obtain them. From gifts and home furnishings offers to gadgets, food items, and stationery — these consumers will respond.

Profile:
Age Range 35-44 • Married • Income Range $100K-$150K

Boden Masterfile - A combined, unduplicated masterfile of buyers across the Boden titles: Boden Adult, Boden Baby, Mini Boden and johnnieb.
543,000 Last 12 Month Buyers
854,000 Last 24 Month Buyers

Boden Masterfile Marketing Genetics Enhanced
Select by consumer catalog and online transactional purchases by Product Category, Channel, Number of Transactions, and Purchase Dollar Amount.
234,000 Children's Product Buyers
  89,000 Food Buyers
  57,000 Gardening Product Buyers
144,000 Gift Buyers
120,000 Home Décor Buyers
  21,000 Pet Product Buyers

Boden
From crisp linen trousers and chinos to comfy t-shirts and playful skirts, Boden shoppers outfit their lives in style and tradition.
362,000 Last 12 Month Buyers
589,000 Last 24 Month Buyers

Mini Boden
Mini Boden offers fine quality British classic apparel for newborns to 10 years old.
250,000 Last 12 Month Buyers

johnnieb
johnnieb wardrobes pre-teens and teens age 8-16 with clothing, shoes and accessories.
  57,000 Last 12 Month Buyers

Boden Baby
Boden Baby caters to newborn to 4-year olds
  73,000 Last 12 Month Buyers


Combined usage includes: Art Institute of Chicago, California Academy of Sciences, Crate & Barrel, FLOR, Fun.com, Garnet Hill, Garnet Hill Kids, Hanna Andersson, Harry & David, High Museum of Art, J. Jill, Long Beach Aquarium of the Pacific, Monterey Bay Aquarium, National History Museum of LA, New Victory Theatre, Oriental Trading, Restoration Hardware, Soft Surroundings, Talbots, Tea Collection, Woodland Park Zoo, and Zoo Consortium.