Connect
with the highly responsive audience of
National Magazine Exchange 4 new ways:
1.
National Magazine Exchange Marketing Genetics
Marketing Genetics is a data-rich prospecting repository of the pooled 2-year
purchasing histories from hundreds of catalog marketers, with more than 1
billion individual buying transactions. Marketers can now target this group of
high-response, high-spending consumers through their collective buying
histories and key demographics.
2.
National Magazine Exchange Apogee Enhanced
Pinpoint the NME donors who are ready for your appeal via category/affinity
selects, philanthropic RFM variables, etc. Apogee is Data Axle's nonprofit
co-operative database, serving all nonprofit sectors and containing data from
over 30 million philanthropic households and over 1 billion donations.
3.
National Magazine Exchange Behavioral Models
Behavioral Models were developed to provide ready-made "marketing
answers" to marketers utilizing a full array of Data Axle data. Every
possible variable was used to capture demographic, lifestyle and census data
with specific categories selected based on consumer behavior and attitudes.
4.
National Magazine Exchange Modeling Masterfile
Good Customer Match modeling program for mailers who are interested in
expanding existing activity or looking to better target selection criteria from
the outset.
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