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AmeriLINK® GENERATIONS Clustering System: 230,000,000
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Increasingly, adults from different generations share the same
household. Since most segmentation systems describe only neighborhood or
household characteristics, they don’t help you target consumers by
individual interests, behaviors and product needs.
Our GENERATIONS(SM) Clustering System takes
segmentation to the individual level by classifying consumers into five
generations and 52 clusters based on purchasing power and
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behavior, lifestyle choices, life stage, demographics,
socioeconomic status and attitudes. Now, you can target each household member
with offers and messages that interest them. Available for profiling, list
rental, enhancement or licensed install, GENERATIONS helps you increase
response while cutting costs.
The five GENERATIONS groups are:
Seniors
Leading Boomers
Trailing Boomers
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Gen Xers
Millennials
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Click here for an online datacard with the complete list of 52 GENERATIONS segments.
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List Buyers:
Purchase 5,000 Names. Get 5,000 Names FREE.
Buy 5,000 or more names from our AmeriLINK® GENERATIONS Database by Sept
21st, and receive 5,000 names FREE.
Call 866-ASK4KBM (275-4526) or email
sales@kbm1.com
for details.
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