Target digital-savvy consumers with more relevant and responsive offers using Digital Neighborhoods^® 2.0

Want to better understand when to target consumers with upgrades, new devices or new methods of content delivery? KBM Group's newest Digital Neighborhoods 2.0 segmentation suite helps you target consumers with more relevant offers and ultimately helps you to realize better marketing results.

Digital Neighborhoods 2.0 is a three-tiered, multi-dimensional segmentation suite designed to segment consumers by their attitudes toward, adoption of, and ongoing participation in the digital space. This segmentation suite includes three distinct groups of clusters:

• Digital Devices – segments consumers by how evolved they are digitally (from basic to highly evolved) and by their attitudes towards adopting other services and devices
• Digital Destinations – segments consumers by their digital activity as indicated by their destinations and online behaviors (e.g., task-oriented like bill paying vs. entertainment)
• Digital Neighborhoods – a combination of the Devices and Destinations information, this segment provides a multi-dimensional picture of consumers by what they are consuming and how they are consuming it

The Digital Neighborhoods 2.0 suite provides you a predictive tool to identify consumers by their likely interest in, and usage of, digital devices as well as provide indicators of their level of digital sophistication. With this insight, you can better target consumers and adjust messaging and offers by understanding such factors as:

• Why they chose their current devices
• Will they repurchase?
• Who is likely to upgrade a device?
• Are they first adopters of technology or "tried and trues"?
• What do they do online – Conduct personal business? Seek/view entertainment?

Leverage Digital Neighborhoods 2.0 Insight Today
Many of today’s consumers are sophisticated, digitally active and web-centric. Call 866-ASK4KBM (275-4526) or email sales@kbmg.com to gain the insights from our latest multi-dimensional segmentation suite that reveals consumer attitudes, priorities and digital behaviors.