Unlocking Consumers' Digital Attitudes and Behaviors
Introducing Digital Neighborhoods® 2.0
Segmentation System

Live Webinar: Wednesday, September 21, 2011
2:00 - 3:30 p.m. EDT

Reaching consumers on their terms is essential to successful marketing, especially when it comes to what channels (or combination of channels) they prefer. With so many channel choices to choose from, marketers need access to differentiated consumer intelligence, including insight into their use of digital devices and how they use them, as well as their level of digital sophistication.

Introducing Digital Neighborhoods 2.0
KBM Group has developed a unique segmentation tool, Digital Neighborhoods 2.0 that classifies consumers’ attitudes toward, adoption of, and ongoing engagement with a multitude of digital devices and destinations.

With 19 Digital Neighborhood clusters, 18 Digital Devices clusters and 15 Digital Destinations clusters broken down into 45 sub-segments, the level of detail is complex.

Join our webinar on Digital Neighborhoods 2.0 to get a better understanding of how we created it and, more importantly, how you can sell it to your customers. Be the first to:

• Learn what types of data are present in the segments
• See specific examples of the data
• Learn how the sub-segments make up the family of clusters
• Hear detailed specific uses for each group of segments

Armed with a better knowledge of Digital Neighborhood 2.0, you’ll be primed to suggest to your clients the best way to use this segmentation tool.