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Unlocking Consumers' Digital Attitudes and Behaviors
Introducing Digital Neighborhoods® 2.0
Segmentation System
Live Webinar: Wednesday, September 21, 2011
2:00 - 3:30 p.m. EDT
Reaching consumers on their terms is essential to successful marketing,
especially when it comes to what channels (or combination of channels) they
prefer. With so many channel choices to choose from, marketers need access to
differentiated consumer intelligence, including insight into their use of
digital devices and how they use them, as well as their level of digital
sophistication.
Introducing Digital Neighborhoods 2.0
KBM Group has developed a unique segmentation tool, Digital Neighborhoods
2.0 that classifies consumers’ attitudes toward, adoption of, and ongoing
engagement with a multitude of digital devices and destinations.
With 19 Digital Neighborhood clusters, 18 Digital Devices clusters and 15
Digital Destinations clusters broken down into 45 sub-segments, the level of
detail is complex.
Join our webinar on Digital Neighborhoods 2.0 to get a better understanding of
how we created it and, more importantly, how you can sell it to your
customers. Be the first to:
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Learn what types of data are present in the segments
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See specific examples of the data
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Learn how the sub-segments make up the family of clusters
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Hear detailed specific uses for each group of segments
Armed with a better knowledge of Digital Neighborhood 2.0, you’ll be
primed to suggest to your clients the best way to use this segmentation tool.
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Featured Speaker
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Sarah Pease Darilmaz
Senior Strategist, Marketing Intelligence
KBM Group
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Live Event Courtesy of
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