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KnowledgeBase Marketing - Buying Behavior
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To find responsive LTC insurance prospects using our new
Long Term Care Insurance Index
, call 866-ASK4KBM or email sales@kbmg.com

It's like a map for finding Long Term Care prospects

As consumers get older, some look for long term care insurance to be prepared if they ever need extended care at home or at a facility over a long period of time. Purchasing LTC insurance is a personal, as well as, financial matter, so finding the most responsive prospects can prove daunting.  KBM Group has developed the Long Term Care Insurance Index to help you reach consumers ages 45 – 80 who are more likely to be receptive to LTC insurance offers. The 10-segment Long Term Care Insurance Index allows you to easily:

  • Select the top segments (0 = most likely to respond, 9 = least likely) for best targeting
  • Suppress bottom segments of least likely prospects
  • Select in combination with other demographic selects for more precise targeting
  • Use the index to profile your customers for best cross-sell/upsell opportunities
  • Enhance/append your customer database with 0-9 index levels

Call Today
To start using the Long Term Care Insurance Index, call 866-ASK4KBM (275-4526) for a free consultation, or email sales@kbmg.com for details. Our representative will review your campaign objectives and help you select the right segments to drive the best response.