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Analytical Services for Acquisition
KBM Group offers an array of analytical services to identify the right universe
of customers and prospects for your specific products, promotions and
relationship-building efforts. The result? Significant lift in response and
conversion!
KBM Group’s experienced analysts help you evaluate and determine the right
analytical solution to enable data-driven decisions that continue to improve
profitability.
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Profiling reveals insights to understand the characteristics
of your best customers, so you can target similar consumers.
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Clone/Product Propensity Models identify the right product or
message, and prioritizes communications when a consumer qualifies for multiple
campaigns.
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Response and Conversion Models optimize targeting to reach a
higher percentage of your goal with fewer contacts and see potentially 3-20%
gains in ROI.
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Multi-Stage Combination Models are built for each stage (e.g.,
response, approval, activation/purchase) and then used as “levers”
to reach prospects most likely to convert through the process.
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Best Product Models identify the right product and/or message
to offer each individual by comparing the results of multiple product-specific
models.
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Segmentation and Clustering separate large groups into smaller
homogeneous groups so you spend precious marketing dollars promoting to the
high-value segments.
If you are still selecting lists intuitively, think again. Our analytical
services for acquisition will help you reach your real objective:
cost-effective acquisition of new customers.
Call
Now
Get a free consultation on how to develop winning acquisition strategies
to attract and retain profitable customers. Call 866-ASK4KBM
(275-4526) or email sales@kbmg.com
for details.
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