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KBM Group: Analytical Services for Acquisition
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Get a free consultation today by calling 866-ASK4KBM (275-4526) or email sales@kbmg.com

Analytical Services for Acquisition

KBM Group offers an array of analytical services to identify the right universe of customers and prospects for your specific products, promotions and relationship-building efforts. The result? Significant lift in response and conversion!

KBM Group’s experienced analysts help you evaluate and determine the right analytical solution to enable data-driven decisions that continue to improve profitability.

  • Profiling reveals insights to understand the characteristics of your best customers, so you can target similar consumers.
  • Clone/Product Propensity Models identify the right product or message, and prioritizes communications when a consumer qualifies for multiple campaigns.
  • Response and Conversion Models optimize targeting to reach a higher percentage of your goal with fewer contacts and see potentially 3-20% gains in ROI.
  • Multi-Stage Combination Models are built for each stage (e.g., response, approval, activation/purchase) and then used as “levers” to reach prospects most likely to convert through the process.
  • Best Product Models identify the right product and/or message to offer each individual by comparing the results of multiple product-specific models.
  • Segmentation and Clustering separate large groups into smaller homogeneous groups so you spend precious marketing dollars promoting to the high-value segments.

If you are still selecting lists intuitively, think again. Our analytical services for acquisition will help you reach your real objective: cost-effective acquisition of new customers.

Call Now
Get a free consultation on how to develop winning acquisition strategies to attract and retain profitable customers. Call 866-ASK4KBM (275-4526) or email sales@kbmg.com for details.