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Health reform changes are here and October open enrollment is fast approaching.
Health insurance companies are marketing to new segments - low- and
middle-income consumers, who are eligible for tax credits and other assistance
if they purchase health coverage through state-run exchanges.
KBM Group’s Health Insurance Subsidy Indicator helps
identify these eligible consumers and, depending on the number of persons in
the household and their estimated income the types of subsidies they may
qualify for:
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Medicaid
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Reduced cost sharing and premium tax credits
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Premium tax credits only
Education and Awareness Are Key
The HIS indicator also assists health plans with market sizing, understanding
potential churn from consumers moving along the spectrum of eligibility, and
targeting consumers for education, brand awareness and product knowledge.
Call Us
Talk to one of our list specialists today at 866-ASK-4KBM to
learn more, or email sales@kbmg.com
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