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Insurance Responder Index


Insurance Responder Index
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866-ASK4KBM (275-4526)
Licensed Data Install - Powered by AmeriLINK

One of the biggest challenges for health and life insurers is finding the appropriate prospect universe, including individuals most likely to be responsive to insurance offers. Narrowing their focus allows insurers to make the most from their marketing spend.

More predictive than simple demographics, our Insurance Responder Index helps you narrow your prospects to those most likely to respond to your type of insurance offer. We created predictive models using AmeriLINK data to find individuals most likely to respond to three different types of insurance:


Health – individuals between 18-64, many purchasing health insurance for the first time

Medicare – consumers 65+ who are eligible for Medicare and looking for Medicare Supplement or Advantage policies

Life – individuals evaluating the best way to protect their family and/or assets and how life insurance fits within their strategy

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Find the right prospects for your next insurance offer. Call 866-ASK-4KBM to learn more, or email sales@kbmg.com

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