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Licensed Data Install - Powered by AmeriLINK
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Licensed Data Install - Powered by AmeriLINK

Money and spending drive consumer behavior. KBM Group’s AmeriLINK® consumer database now offers IXI’s Economic Cohorts, which segments consumers based on households’ economic positions. The combination of AmeriLINK marketing data and Economic Cohorts (including estimated total income, ability to spend, ability to pay and likely credit capacity) provides unique insights about your customers and prospects.

Use Economic Cohorts to:

  • Profile customers to predict how they will interact with you
  • Conduct market analyses for key target segments to identify opportunities
  • Define product strategy and distribution to match offers with appropriate customers
  • Prospect for new customers by identifying target clusters and communicating effectively
  • Identify cross-sell and upsell opportunities based on customer economic profiles
  • Version creative and copy for maximum relevancy
  • Match marketing and media channels to your target segments’ preferences

Communicate with customers and prospects more effectively through relevant copy, preferred channels and targeted offers using Economic Cohorts selects.

5,000 Names FREE with Purchase of 5,000 or More Names
Purchase 5,000 or more names by August 8th and get 5,000 names free. Call 866-ASK4KBM (275-4526) or email sales@kbmg.com for details.

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