and spending drive consumer behavior. KBM Group’s AmeriLINK® consumer
database now offers IXI’s Economic Cohorts, which segments consumers
based on households’ economic positions. The combination of AmeriLINK
marketing data and Economic Cohorts (including estimated total income, ability
to spend, ability to pay and likely credit capacity) provides unique insights
about your customers and prospects.
Use Economic Cohorts to:
Profile customers to predict how they will interact with you
Conduct market analyses for key target segments to identify
Define product strategy and distribution to match offers with
Prospect for new customers by identifying target clusters and
Identify cross-sell and upsell opportunities based on customer
Version creative and copy for maximum relevancy
Match marketing and media channels to your target
Communicate with customers and prospects more effectively through relevant copy,
preferred channels and targeted offers using Economic Cohorts selects.
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