Money
and spending drive consumer behavior. KBM Group’s AmeriLINK® consumer
database now offers IXI’s Economic Cohorts, which segments consumers
based on households’ economic positions. The combination of AmeriLINK
marketing data and Economic Cohorts (including estimated total income, ability
to spend, ability to pay and likely credit capacity) provides unique insights
about your customers and prospects.
Use Economic Cohorts to:
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Profile customers to predict how they will interact with you
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Conduct market analyses for key target segments to identify
opportunities
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Define product strategy and distribution to match offers with
appropriate customers
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Prospect for new customers by identifying target clusters and
communicating effectively
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Identify cross-sell and upsell opportunities based on customer
economic profiles
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Version creative and copy for maximum relevancy
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Match marketing and media channels to your target
segments’ preferences
Communicate with customers and prospects more effectively through relevant copy,
preferred channels and targeted offers using Economic Cohorts selects.
5,000 Names FREE with Purchase of 5,000 or More Names
Purchase 5,000 or more names by August 8th and get 5,000 names free.
Call 866-ASK4KBM (275-4526) or email sales@kbmg.com for
details.
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