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Get Ready for Open Enrollment
We are ready for open enrollment campaigns with new data and predictive indices to make the marketing push a success. Be sure to tell your healthcare clients about these health insurance-specific marketing tools:

  • Engagement and Influence Indices – Reach members more likely to engage with and be influenced by their health insurance plan's health and wellness communications.
  • Channel Preference Indicator - Understand which channels consumers may prefer prior to capturing channel information directly from the consumer.
  • Health Insurance Responder Index – Reach those most likely to respond to your insurance offer
  • New Insurance Targeting Indices – Target by insurance status/eligibility:
    • Uninsured – 18-64 year olds who responded they had “no coverage of any type”
    • Direct Pay – 18-64 year olds with “private health insurance” which they responded was “purchased directly”
    • Dual Eligible – consumers aged 64+ who chose both Medicare and Medicaid

Call Us
Find the right prospects for your next health insurance offer. Call 866-ASK-4KBM to learn more, or email sales@kbmg.com

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