Find
Prospects Who Spend
Income alone does not provide a complete picture of a household’s ability
to spend. To select the right prospects for your offer, you need to know how
much money remains for discretionary spending after expenses and savings.
Spendex™ from
Analytics-IQ lets you target individuals, who will actually open their wallets
and spend.
The
Spendex index is a powerful predictor of discretionary spending. In the
example to the right, Spendex not only estimates total annual household
discretionary spending of $18,255, but also provides the expected spending
amounts by 12 categories.
Try It Yourself
Call 866-ASK-4KBM or sales@kbmg.com
today to find out more about Spendex, and ask about our testing options. |
| Spendex Category |
Amount |
| Apparel |
$2,042 |
| Dine Out |
$3,096 |
| Donations |
$2,022 |
| Education |
$1,270 |
| Entertainment |
$3,240 |
| Home Furnishings |
$1,899 |
| Personal |
$689 |
| Reading |
$133 |
| Travel |
$1,933 |
| Travel – Cruise |
$321 |
| Travel – Domestic |
$958 |
| Travel – International |
$652 |
| |
$18,255 |
|
