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Being relevant to your customers boosts revenue

NEW! Rx Propensity Indices for Improved Healthcare Targeting
Many factors drive the need for and use of prescription drugs and/or supplements – attitudes and beliefs, health and prescription coverage, affordability, convenience and quality of life. The more you understand these drivers, the more proactive you will be in influencing consumer behaviors and potentially healthy outcomes.

KBM Group’s new Rx Propensities (i.e., demographic-based analytical models) provides valuable insights into the drivers for medication usage:

  • Rx - Adherence – Maintenance
  • Rx - Adherence – Supplement
  • Rx - Brand Preference
  • Rx - Maintenance Meds
  • Rx - Number of Prescriptions
  • Rx - Reason For Non-Compliance
  • Rx - Purchase Channel
  • Rx - Share of Wallet – Prescriptions
  • Rx - Supplement Usage

No matter where you are in the healthcare landscape – payers/health insurers, pharmaceutical manufacturers, pharmacy benefit management companies, local drug and retail stores – you need to understand your consumers’ concerns about medications.

Begin Improved Healthcare Targeting Today
Be more proactive in engaging your consumer base. Call 866-ASK4KBM (275-4526) or email sales@kbmg.com for more information.

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