Adjust
Your Communications for Maximum Impact
Do you struggle to understand who is most likely to engage with you, or whom
you might influence to purchase your product or service? Our Engagement and
Influence Indices, based on proprietary research, address these challenges.
They help deliver higher rates of response, activation and participation from
engagement efforts including acquisition, up-sell and retention.
By targeting consumers willing to engage and receptive to marketing messages,
you can adjust the content and frequency of your contacts for maximum relevancy
and results. The Engagement and Influence Indices provide another tool in
refining interactions with customers and prospects:
-
Selection – Identify the appropriate individuals for
acquisition, upsell and retention efforts
-
Messaging – Differentiate your messaging to resonate
with different audiences
-
Prioritization – Focus on those most likely to be
receptive, and suppress the least likely
-
Onboarding – Triage new customers to establish dialog
and channel preferences, and to guide them to appropriate services
-
Geography – Evaluate market opportunity by geography
Improve Your
Ability to Engage and Influence Consumers
Call 866-ASK4KBM
(275-4526) or email sales@kbmg.com to learn how Engagement
and Influence Indices can work for you.
|
