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Custom Predictive Models


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Adjust Your Communications for Maximum Impact

KBM Group’s iBehavior Data Cooperative contains transaction data on more than 190 million individual consumers and was the first to capture, categorize and analyze SKU-level data.

The iBehavior data cooperative gives marketers access to such a rich repository of descriptive elements including online and offline purchase data from a variety of verticals including:

  • Catalog
  • Retail
  • Insurance
  • Finance
  • Publishing
  • Non-profit
  • Solo/continuity
  • B2B

Our custom predictive models help multichannel merchants reach the segment of the US population most likely to purchase your products and services. Let KBM Group’s modeling and data solutions optimize your marketing objectives for acquisition, retention, campaign optimization cross-selling and up-selling.

Improve Your Ability to Engage and Influence Consumers
Call KBM Data Services at 303-288-5000 or IB-sales@kbmg.com to find out how the power of our custom predictive models can deliver measurable improvement to your targeting.

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