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Zipline DMP (Data Management Platform)

 

 
 
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The Zipline DMP® is KBM Group’s enterprise-scaled, data management platform that helps marketers manage both their own data plus third-party data, and create highly individualized and coordinated campaigns across all media channels (i.e., digital, postal, email, social, video and TV).

Zipline DMP in Action:

  • Data On-boarding – Create digital audiences from your offline data for online marketing campaigns
  • Audience Insights – Gain insight on your website visitors to better understand who is interested in your products/services
  • Audience Extension – Expand your audience by finding individuals that look like your target audience
  • Audience Activation – Build a custom audience, based on purchase behavior, demographics and lifestyle data from KBM Group’s vast data assets
  • Audience Measurement – Measure the performance of your campaigns and the impact your messages have on customer engagement

Create More Engaging Multi-channel Campaigns
Call KBM Data Services at 303-288-5000 or IB-sales@kbmg.com to see how Zipline can centralize your data management and engage your customers across all media channels.

 
 
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