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Research Study Reveals Channel Preferences

Marketers want to know which channels consumers prefer, but it’s not always available at the prospect stage or early in the customer relationship. Our Channel Preference Indices offer a predictive tool that helps you identify the preferred channel.

KBM Group commissioned a research study that included which channels consumers prefer for communications. Using data from more than 34,000 respondents, we created the Channel Preference Indices. We scored all individuals in our national AmeriLINK® database by likely first and second preference channels: cell, email, mail, phone, text or web.

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When you don’t know the preferred channel, try the Channel Preference Indices. 866-ASK4KBM (275-4526) or sales@kbmg.com

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