B2B
Data for All Your Acquisition and Retention Efforts
Gain richer insights from our proven models and data solutions developed
specifically for the B2B market for superior targeting and marketing
optimization:
Customer Acquisition – Use purchase behavior to help
identify individuals for your business offering
Customer Retention – Convert non-purchasers and reactive
lapsed buyers by understanding high-value customer’s purchase behavior
Campaign Optimization – Identify and keep the most
responsive names and remove under-performing names from third-party lists
Cross-Sell Across Brands – Leverage iBehavior data to
cross-sell products or services to strengthen customer retention
KBM
Group’s iBehavior Co-op Database for Business-to-Business includes:
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Over 350 Contributing B2B Members
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75 Million Business Contacts
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20 Million Businesses
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Over 1,600 Detailed Product Category Levels
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Custom models built by our statisticians
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Purchases tracked at the SKU(item) level by individual
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Online and Offline data
Get the power of
the iBehavior Co-op Database
Understand, target and engage your best prospects. Contact Lou
Santangelo at 516-541-4975 or
lou.santangelo@kbmg.com to learn how to put the iBehavior
Business-to-Business Co-op to work for you.
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