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B2B Data for All Your Acquisition and Retention Efforts

Gain richer insights from our proven models and data solutions developed specifically for the B2B market for superior targeting and marketing optimization:

Customer Acquisition – Use purchase behavior to help identify individuals for your business offering

Customer Retention – Convert non-purchasers and reactive lapsed buyers by understanding high-value customer’s purchase behavior

Campaign Optimization – Identify and keep the most responsive names and remove under-performing names from third-party lists

Cross-Sell Across Brands – Leverage iBehavior data to cross-sell products or services to strengthen customer retention

KBM Group’s iBehavior Co-op Database for Business-to-Business includes:

  • Over 350 Contributing B2B Members
  • 75 Million Business Contacts
  • 20 Million Businesses
  • Over 1,600 Detailed Product Category Levels
  • Custom models built by our statisticians
  • Purchases tracked at the SKU(item) level by individual
  • Online and Offline data

Get the power of the iBehavior Co-op Database
Understand, target and engage your best prospects. Contact Lou Santangelo at 516-541-4975 or lou.santangelo@kbmg.com to learn how to put the iBehavior Business-to-Business Co-op to work for you.

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